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China's No. 1 Mobile phone Brand Xiaomi Forges Articles, Video Pact With Youku

November 13 2014

Xiaomi, China’s No. 1 smart phone brand name, has agreed to team with Youku Tudou, the country’s top Internet Television set organization, to generate and spread on-line video movies and content, both the businesses stated in a document right now.

As part of a “strategic partnership,” privately held Xiaomi will purchase shares in New York-traded Youku from the open market. The declaration did not say just how many it will purchase.Xiaomi Mi4

Xiaomi’s agreement with Youku adheres to an news said earlier this calendar month it could make investments $1 billion in content material and hire Chen Tong, the first kind editor-in-main at Asian information website Sina.com. Chen, that has been named vice president of information expense and articles functioning, will spearhead Xiaomi’s endeavours in articles and video clip with Xiaomi co-founder Wang Chuan.

Xiaomi is going into an internet content struggle in which Oriental Internet titans Tencent, Baidu and Alibaba, which owns regarding a quarter of Youku, happen to be contesting.

But Xiaomi, founded during 2010, has rapidly amassed clout of their very own, standing because the world’s No. 3 smartphone brand in the three months to September 30 after Samsung and Apple, according to research company Canalys. Asia, home to the world’s greatest variety of cell phone and Online users, these days makes up about half a dozen of the world’s top rated 10 mobile phone companies, Canalys explained. Xiaomi mentioned in today’s announcement its Mi Television topped revenue within its category on Alibaba’s community-record-busting Men and women Working day e-business marketing this week.

Xiaomi’s chairman Lei Jun rated No. 8 around the 2014 Forbes China Wealthy Listing released on Oct. 28 with a lot of money well worth $9.1 billion dollars.One2more

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