Are Kanye West and also Pharrell The Reason adidas Sales Are Up? adidas' Chief Executive Officer Thinks So

adidas had their quarter 1 conference call today (the moment duration from January to March), as well as the sales for their adidas Originals group saw a substantial bump.

The CEO of The 3 Stripes, Herbert Hainer, sang praises to Pharrell's Superstar collections as well as Kanye West and the release of the adidas Yeezy boost 750 as the leaders of the rise. The adidas Originals category is up 29 percent in the first quarter of 2015, as compared to a growth of merely 3 percent in the initial quarter of 2014. Sara Germano of The Wall Street Journal reported that Hainer additionally pointed out different designs, including the ZX Motion, Tubular and the Stan Smith, as parts of their growth.